Entry for D&AD New Blood Awards 2021
A digital campaign created as a response to a brief set by 21GRAMS x D&AD 2021. The aim of the campaign is to raise awareness about skin cancer among young people of colour. Our campaign differs from any other health-centred campaign: its purpose is not obvious right away to puzzle and arouse curiosity. We create a movement focused on building positive habits around self-checking, where the core message is to encourage rather than scare: I care. I check.